“You Never Get a Third Chance to Make a Second Impression.” I love this quote from Seth Godin (from Free Prize Inside, pg. 217), about how important first impressions are for job seekers.
First impressions are especially critical in an interview. Why do so few people do anything to manage the first impression they give, when research shows that most hiring decisions are made based on first impressions in the first 2-30 seconds (see Interview In A Snap http://recareered.blogspot.com/2010/05/interview-in-snap.html for details). Most people treat the most important part of an interview as a random event, when it can be planned and managed to give the candidate a high chance of success.
Most candidates just make sure they are completely indistinguishable – their clothes are clean, hair is brushed, and their shoes are shined. If you want the job, wouldn’t you want to stand out?
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