It’s critical to understand and include employer value statements in your resume today.
Employer Value Statements show your target employer what you’ve accomplished and the impact those accomplishments had on your past employer.
Stating that you cut costs is an accomplishment. But how can your target hiring manager know if you cut costs by $1 (not so impressive) or by $1 Billion (a lot more impressive)? By tying employer value to your accomplishments, you show how important each accomplishment was to your past employers.
Employer Value Statements can be tough for job seekers to implement in their resume because we’ve all been taught to list responsibilities and skills. So even when candidates try to include employer value, they often have a tough time with it, slipping back to responsibilities.
4 types of Employer Value Statements:
- Monetized: The easiest way to create an Employer Value Statement is to monetize an accomplishment. Describe how much your accomplishment added to your employer’s (or client’s) bottom line, by listing increased revenue, decreased costs, increased profits. Other measures of accomplishment may not be equally important to all employers. but monetization is important to any hiring manager with a budget to manage and goals to achieve.
- Percentage: Some job seekers (especially those presently working) may not be comfortable disclosing revenue and cost numbers of their current employer. In those cases, percentages can still demonstrate value to your target hiring manager, while keeping your current employer’s information private. Also percentages can be effective when an accomplishment carries a small dollar value, but a significant proportional difference.
- Other Metrics: In some instances, for example teachers, your employer’s goals aren’t focused on increasing revenue, cutting costs, or improving profits. While monetization can describe employer value for many jobs, including those not considered profit oriented (ex: non-profit, government, and many health care jobs), there are still positions where your value can’t adequately be expressed by monetization. In teaching for example, your effectiveness is measured by how well you teach students … measured by test scores and a variety of metrics to show the impact you have on students.
- Show You At Your Best: Employer Value Statements may only describe a small fraction of what you did on your job – because they focus on the things you did when you were at your best. It may have taken you just 5 minutes to generate an idea that transformed your employer’s profitability. The amount of your time isn’t the issue – How your accomplishments impacted your employer is what’s key.
When I review resumes of candidates that have tried to incorporate Employer Value Statements into their resume, these are some common errors I see:
5 types of resume bullets that aren’t Employer Value Statements:
- Job Description: Describing your job paints you at your average, not at your best. Listing your responsibilities shows what you did on a day-to-day basis. But your resume isn’t a timesheet or a diary – it’s a marketing document, so hiring managers expect your resume presents you at your best.
- Descriptions of Company/Department/Business/Product/Team: Describing your company/department/business line/product/team isn’t describing you. Are you using your resume to get your present employer a job? If not, it should focus on you, the value you brought to your employers … rather than your employer’s accomplishments.
- Day-to-Day Activities: Your day to day activities, showing how you spend your time during the day. While this can highlight your skills, there are more effective ways to highlight skills that make it easier for visual HR reviews to pick up. Since your resume has been pre-screened 2-5 times before it gets to the hiring manager, and since hiring managers realize there are job shortages and massive job competition, they can assume the pre-screened resumes they get meet almost all criteria. This means today’s hiring managers seldom focus on day-to-day activities, skills or responsibilities. Instead, they’re looking for candidates that have already solved the department’s priority problems and who have created significant value for past employers through these solutions.
- So What Statements: You may be have listed something in a bullet because you’re proud of it, but the hiring manager thinks “so what” if it doesn’t help solve the department’s priority problems. If your example doesn’t get the hiring manager closer to meeting goals, then it’s unlikely the hiring manager cares about it.
- Commoditize You: When you list bullets that aren’t Employer Value Statements, they commoditize you as a candidate. Non-Employer Value Statement bullets make you look like an average performer – when hiring managers see mass job competition and job shortages, they don’t have to settle for average. Portraying yourself as average loses opportunities – to win jobs today, you need to give the impression that you’re a superior candidate.
For more information on Employer Value Statements, see some earlier articles I’ve written including ““Employer Value Statements Make Your Resume Sizzle” at http://www.recareered.com/blog/2010/03/09/employer-value-statements-make-your-resume-sizzle/ .
Now that you know how to construct Employer Value Statements, will you incorporate them into your resume?
Or will you be satisfied describing yourself as average … as a commodity?-------------------------------------------------------------------------------------------------------------------------------------
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